About
Why was KAL built?
KAL was built to put Shawn Mackrell's coaching method on an estate agent's phone, so agents do the daily work that builds a lasting business.
Why KAL exists
Most agents don't lose business because they can't sell
They lose it because they lose touch. A client buys a home, life gets busy, and a few years later they sell with someone else.
Most CRMs store information and wait for you to do something with it. KAL does the opposite: it looks at your clients every day and tells you who to contact, why, and what to say.
The coaching behind it
Who is Shawn Mackrell?
Shawn Mackrell is a South African real estate coach and accredited life coach, and a former agent and principal. His method comes down to one thing: work your database. The scripts, messages and way of working inside KAL come from his coaching.
- 1992 to 2017
- Licensed estate agent and principal in South African residential property
- 1,300 homes
- Sold in his 10 years as a sales agent
- 120 agents
- Led as a principal, closing over 1,000 transactions a year
- 2002
- Named Property Professional of the Year
What we care about
What does KAL stand for?
Relationships come first
Business comes from people who remember you. KAL exists to keep you in their lives, the right way, all year.
Simple beats clever
Agents are busy and mostly on their phones. KAL tells you the next thing to do, then gets out of your way.
Your clients are yours
Your client list is your business. It stays private to you, handled in line with POPIA, and we never sell or share it.
Who runs KAL
Who is behind KAL?
KAL is run by Kaldin Mackrell in South Africa. Kaldin also coaches Pro Agent members one on one, with 2 sessions a month.
Ready to stay in touch with every client?
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